Hispanic Marketing Council
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In 1998, Hispanic Marketing Council (Then AHAA) turned to Big Voice team members to put the Hispanic marketing industry on the map. Our team did this through a number of industry wide “case studies” to provide storylines and metrics to educate B2B audiences.
Our team planned several industry events featuring new and groundbreaking content and generated millions of media impressions in nearly every major outlet in the U.S. and many around the globe. We developed the industry’s first directory, which remains a widely downloaded and much anticipated annual publication.
As a result of this continuous outreach, the Hispanic Marketing industry has grown from under $1 billion in 1998 to over $20 billion today, with HMC being one of the go to names in the field. Over the past 25 years of working together our team members have done many “firsts” launching two industry-wide campaigns at the White House and “VOTO,”a BVC led industry campaign which registered over one million voters, and is now part of a permanent exhibit in the Smithsonian Museum of American History.
"We are an association of advertising and marketing agencies. To be the PR agency for an organization like ours you have to be at the top of your game. Natalie and her team have been working with our organization almost since we were founded and they are credited by many for playing a major role in building our young industry. They’ve done this through solid integrated communication and media relations and have kept our market in the spotlight from year to year.”
- Horacio Gavilan, executive director