American Dental Hygienists' Association
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The American Dental Hygienists Association (ADHA) was looking to retool its marketing and reposition its organization. For three years BVC worked closely with their small internal marketing team to create a comprehensive and integrated approach to its marketing efforts. By developing a comprehensive membership campaign we surpassed budgeted projections for recruitment and renewal while growing the student to professional conversion rate.
To grow the ADHA social media presence we leveraged new forms of social media advertising to make the organization's platform more attractive to sponsors. We also launched a social media ambassador program and rapidly increased social media engagement across multiple platforms, growing ADHA’s Facebook, Twitter, LinkedIn, and Instagram platforms at rates far higher than industry averages.
Additionally we launched a webinar series with over 12,000 participants across 8 webinars while greatly increasing the audience of the annual conference.
"The American Dental Hygienists’ Association has partnered with Big Voice Communications for three years and they led our Strategic Communications division and serve as an important extension of staff team. Natalie and her team bring strategy, creativity, energy and vision to our marketing and communication efforts that have both expanded and significantly improved with their expertise.”
-Bob Moore, COO
