Commission on Dietetic Registration
The Commission on Dietetic Registration (CDR) certifies registered dietitians (RDs) and dietary technicians, registered (DTRs). BVC was tasked to increase the number of RDs who seek one of their 7 voluntary specialist credentials.
During the three years working with CDR we developed a marketing plan, strategy, market research, message, and collateral materials.
We created an aggressive email calendar targeting interest groups, a series of video testimonials detailing each of the credentials, and conducted focus groups and surveys to develop new messages and material on the DTR credential.
Our efforts resulted in an average increase of 28% in registration across their seven voluntary specialty credentials.